DISC Profile: I is for Influence

DISC Profile: I is for Influence

Note: It is important to note we are only talking about the I Style in its "pure" sense. That is, the I Style described in isolation, without considering the effect of the other 3 factors.


Influence This scale measures how you deal with people and contacts.

The higher the score on the I scale, the more the person will attempt to seek out people to interact with and influence. The lower the score on the I scale, the less a person is likely to seek out people to interact with.

High I's are often described as: Effusive, Ongoing, Magnetic, Enthusiastic, Demonstrative, Persuasive, Warm, Convincing, Optimistic, Trusting, Sociable.

Low I's are often described as: Reflective, Factual, Calculating, Sceptical, Logical, Suspicious, Matter-of-Fact, Incisive, Pessimistic, Moody, Critical.


General Characteristics Of The “I” Behaviour The “I” has a need to interact with others. They are natural socialisers and enjoy being in new situations with new people. They have a tendency to talk at length often about any subject, and more often than not will tend to "think out loud" as a way to clarify their thinking. Using friendly contact and verbal persuasion, they will try to draw people toward their way of thinking.

The “I” also has a strong need to be liked and accepted. They are often seen to change their public views on a topic to be accepted by the group or be a part of the norm. This need to be liked can lead to them being easily led or taken advantage of.

With the “I” behavioural style there is a desire to be involved. They want to be involved in anything and everything – usually this is so they have more opportunities to interact with others. They are often very effective in situations where charisma, charm and smoothness are essential.

The “I” style is a very emotional style. In other words, they wear their heart on their sleeve. They use their face and whole body to add feeling and emotion to what they say.



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